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SEO for Ecommerce Platforms

Whether your store runs on Shopify, Magento, WordPress, or something in between—SEO isn’t one-size-fits-all. We dive deep into your tech stack, fix platform-specific SEO issues, and help you scale without burning your site down.

Get Platform-Specific SEO Help
Ecommerce SEO Overview Ecommerce SEO Mobile

Table of Contents

Why Ecommerce SEO Breaks

Every CMS claims to be SEO-ready—until real-world traffic doesn’t show up. Shopify hides key controls behind themes. Magento overloads the server. Wix buries content in JavaScript. And WordPress? Great for blogs, but bloated fast with the wrong stack.

We’ve worked across all of them —WooCommerce, PrestaShop, Drupal, OpenCart— and each one has its own set of quirks. We audit, isolate what’s holding you back, and work within the limitations instead of pretending they don’t exist.

See What’s Slowing You Down

1

Shopify & Wix Limit Control

You can edit titles and descriptions — but deeper control? Theme files, structured data, crawl logic... they’re off-limits unless you work around them.

2

Magento & OpenCart Get Technical Fast

Great power, but terrible defaults. Slow queries, template conflicts, and hard-to-trace duplicate content are common until someone fixes the plumbing.

3

PrestaShop & Drupal Hide SEO in Modules

These platforms rely on extensions or contrib modules for SEO, but one bad config, and your canonical logic or robots setup goes sideways.

4

WordPress + Woo = Plugin Overload

WooCommerce inherits WordPress's clutter issues. Too many plugins, overlapping schema, or misfiring redirects? All common — none safe for ranking.

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CMS Pitfalls Visual

SEO Services by Platform

Every platform comes with its own quirks—and opportunities. We don’t just apply the same tactics across the board. Instead, we tailor our SEO strategy to the specific architecture, limitations, and strengths of your CMS or eCommerce system

Turn WooCommerce’s flexible catalog into a search magnet with schema-rich product pages, optimized faceted navigation, and performance tweaks that keep carts moving — and rankings climbing — to the checkout page

Tame Magento’s complex architecture. We streamline layered URLs, implement advanced XML sitemaps, and boost Core Web Vitals so enterprise catalogs earn visibility without sacrificing speed

Lightweight doesn’t mean limited. Our OpenCart playbook reinforces canonical structure, polishes meta data, and secures authoritative backlinks to push lean stores ahead of bulkier rivals

From multilingual tags to clean, crawl-friendly URLs, we align PrestaShop sites with global and local intent, letting each product variant surface precisely when shoppers search

Pair WordPress flexibility with rigorous on-page optimization, smart internal linking, and custom Gutenberg blocks that weave target keywords naturally into engaging copy

Leverage Shopify’s built-in strengths while correcting duplicate handle issues, enhancing theme speed, and integrating structured data that makes products pop in rich results

We configure Drupal’s taxonomy, path aliases, and view displays to create semantic, search-friendly hierarchies — then layer in technical fixes that elevate performance metrics

Unlock Wix’s rapid-build convenience without search trade-offs: custom schema, improved mobile layout, and focused keyword targeting that elevates small business sites above template-driven competitors

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magento seo

Our Platform-Specific SEO Approach

No two ecommerce platforms behave the same way, and our audits reflect that. We don’t use cookie-cutter checklists. Instead, we tailor your SEO strategy to the way your site is actually built.

Shopify? We target crawl depth and template bloat. Magento? We clean up indexation and server drag. WordPress, PrestaShop, Wix, OpenCart? Each one gets its own playbook — tested, lean, and scalable.

See How We’d Audit Your Stack
Cross-Platform SEO Audit Strategy

Universal Ecommerce SEO Checklist

Different platforms, same root issues. Before we chase rankings, we make sure your site can be crawled, indexed, and understood. This checklist covers the cross-platform foundations we address on every project.

1

Theme & Code Cleanup

We eliminate layout bloat, unused scripts, and template conflicts that slow your store down and dilute markup clarity.

2

Speed & Web Vitals

Every second counts. We fix render-blocking assets, optimize images, and streamline mobile performance where your customers convert.

3

Indexing & Canonical Logic

We make sure your sitemap reflects reality, noindex tags aren’t misplaced, and Google knows which pages actually matter.

4

URL Structure & Redirects

Clean slugs. Predictable paths. No infinite redirect loops. We audit your link equity flow and keep it tight.

5

Schema & Structured Data

Product, breadcrumb, review—whatever your CMS supports, we validate and streamline structured data for rich results.

6

Internal Linking & Crawl Flow

We build strategic link paths through categories, products, and content so that search engines (and users) don’t hit dead ends.

Ecommerce SEO Audit Visual

Cross-Platform SEO Wins

+172%

Revenue from Organic Search

-34%

Mobile Load Time Cut

+61%

Keyword Footprint Expansion

Ecommerce SEO Guides & Tutorials

Whether you’re on Magento or Wix, good SEO starts with understanding what your platform helps—or hurts. These guides cut through the confusion.

Fixing SEO for Any CMS

SEO Strategy

How to Diagnose SEO Problems Across Any Ecommerce CMS

Speed Optimization

Performance

Faster Storefronts: Platform-Specific Speed Fixes That Work

Technical SEO

Technical SEO

How Indexing Fails Differently on Shopify, WordPress & Magento

Ecommerce Client Testimonials

What Store Owners Are Saying

From Shopify storefronts to Drupal hybrids, these merchants saw real results after our platform-specific SEO fixes kicked in.

We were on Magento, and technical SEO was a mystery. They fixed schema, sitemap errors, and our organic sales took off.

Angela T.

Luxury Retailer, Magento

We use WordPress + Woo. They handled redirect logic, fixed bloated plugins, and got us back on Google’s radar.

Jared S.

Outdoor Gear, WooCommerce

I thought Wix couldn’t rank. Turns out it can - if you fix crawl depth and get your titles right. They made it simple.

Luis R.

Art Portfolio, Wix

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Get Your Ecommerce SEO Plan

Whether you’re on Shopify, Magento, PrestaShop, or something custom — we’ll show you what’s slowing your site down and how to fix it. No fluff, just a real roadmap you can act on.

Contact Us

What would you need help with?

Ahrefs WooCommerce SEO

FAQ

Have questions about SEO for your store? These are the ones we get most from ecommerce owners running platforms like Shopify, Magento, WooCommerce, and more.

Do I need to change platforms for better SEO?

Rarely. Most fixes happen within your current setup—theme cleanup, metadata logic, better crawl paths. Platform migration is a last resort, not step one.

What if my platform doesn’t support certain SEO features?

We adapt. Whether it’s JavaScript rendering on Wix or rigid permalinks on PrestaShop, we find workarounds or build external layers to compensate.

How long does it take to see results?

You’ll often see traffic shifts within 3–4 weeks if technical gaps are plugged early. Ranking gains and revenue growth follow as we expand strategy.

Can you work alongside my dev or content team?

Absolutely. We love collaboration. We can audit, plan, and guide implementation—or fully execute, depending on your team structure.

Do you handle SEO for international stores?

Yes. We support hreflang setup, country-specific domains, currency variations, and multi-language optimization across all major platforms.