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PPC Services

Whether you're after fast traffic, better lead quality, or stronger ROAS — our paid media services are built to deliver. We handle search, display, and social ad campaigns across platforms, always with performance in mind.

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Table of Contents

Why PPC Still Matters

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Paid search isn’t just about visibility — it’s about control. With PPC, you get measurable outcomes, targeting flexibility, and speed to market that SEO can’t always match. We help you leverage that advantage strategically.

  • Full Funnel Targeting: Reach audiences whether they're searching, researching, or ready to buy.

  • Granular Budget Control: Scale spend up or down by campaign, time, or performance.

  • Immediate Feedback: Get real-time data to refine messaging, offers, or targeting fast.

  • Platform Flexibility: Google Ads, Bing, Meta, LinkedIn — we build where your audience is.

  • Conversion Tracking: Every campaign includes full analytics setup for leads, sales, or custom goals.

  • Iterative Testing: Ongoing A/B tests for ads, landing pages, and audiences to improve returns.

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Why Work With Our PPC Team

Transparent reporting. Tactical execution. Real performance.

Our paid media specialists manage campaigns across Google, Bing, Meta, and LinkedIn. We go beyond basic ad management—analyzing funnel behavior, audience signals, and bid efficiency to improve performance over time. Every account includes detailed reporting, custom targeting strategies, and test-backed improvements.

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PPC Campaign Workflow

A structured approach to launching, optimizing, and scaling campaigns—without guesswork or wasted budget.

1

Discovery & Goals

We audit your current performance, conversion paths, and objectives to define targets.

2

Campaign Setup

We build campaigns —search, PPC display, remarketing, and social— aligned to business goals.

3

Ad Copy & Targeting

Create compelling, audience-tested ads with tailored creative and messaging.

4

Landing Page Optimization

Align landing pages to ads — improve relevance, speed, and conversion rates.

5

Launch & Monitor

Campaigns go live with close monitoring for early signals and adjustments.

6

Optimize & Scale

We analyze data daily, run A/B tests, review bids, and tweak targeting to improve ROI.

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ppc workflow diagram

PPC Case Studies

Paid search isn’t one-size-fits-all. Here’s how tailored PPC strategies helped businesses across e-commerce, B2B, and service industries improve ROI, lower waste, and drive high-intent traffic.

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Shopify Service Business

Challenges

  • Limited lead volume from paid traffic

  • Unfocused keyword strategy

  • Weak ad copy and no ad testing

Solutions

  • Created segmented campaigns by service tier

  • Tested new ad copy variations with CTA alignment

  • Added keyword negatives to reduce irrelevant clicks

Results

+200%

increase in qualified leads

-52%

cost per conversion

3 new campaigns launched successfully

Niche E-Commerce

Challenges

  • Wasted spend on broad match keywords

  • Poor product feed optimization

  • Low ROAS from Shopping ads

Solutions

  • Manual segmentation of product feed

  • Focused Smart Shopping with exclusions

  • Dynamic keyword insertion in ad copy

Results

+175%

increase in ROAS

-38%

reduction in wasted ad spend

Improved product feed quality score

B2B Industrial

Challenges

  • High bounce rate on landing pages

  • Broad targeting with low conversion quality

  • No proper lead tracking or attribution

Solutions

  • Audience-based bid strategy with exclusions

  • Built lead magnet landing funnels

  • GA4 and HubSpot tracking alignment

Results

+230%

growth in lead quality score

+70%

longer page sessions

Full-funnel tracking in place

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ppc case studies

Explore PPC Strategy Insights

Want to understand what drives better click-through rates, lower CPC, and real lead volume? These quick reads break down performance-based PPC strategy.

improving google ads quality score

Paid Search

How to Improve Your Google Ads Quality Score

smart campaigns vs standard campaigns

Strategy

Smart vs. Standard Campaigns: What Works Best?

remarketing for ecommerce

E-commerce

How to Use Remarketing to Recover Lost Sales

ppc service reviews

Reviews

Feedback from brands we’ve helped scale through paid search. These aren’t vanity metrics—just real accounts of smarter ad spend and better ROI.

PPC campaigns were underperforming until we brought in SEO Care. They restructured everything and ROI doubled in two months.

Lena V.

Ecom Marketing Manager

We saw a 3x jump in lead volume and our CPA dropped significantly. Transparent reporting and smart strategy.

Greg R.

SaaS Growth Lead

SEO Care's team helped us scale ads across channels while keeping costs in check. The reporting is the best we’ve seen.

Tamara C.

Agency Partner

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Get Your Free PPC Proposal

Submit the form to receive a custom PPC strategy breakdown, including suggested campaign structure, budget allocation, and potential ROI projections.

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What would you need help with?

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FAQ

Curious about how PPC works or what to expect from our team? Here are the most common questions clients ask before launching paid campaigns.

What is PPC marketing?

PPC (Pay-Per-Click) is a digital advertising model where you pay only when users click on your ads. We build and manage Google, Bing, and Meta Ads campaigns that drive traffic, leads, and ROI based on your business goals.

How do I know if PPC is right for me?

PPC works well if you're looking for fast results, want to promote time-sensitive offers, or need to boost visibility while your organic SEO builds traction. We help assess the fit based on your goals, industry, and current performance.

What’s included in your PPC service?

Our PPC services include campaign setup, keyword research, ad copywriting, A/B testing, bid strategy, conversion tracking, and ongoing optimization. You’ll get reports, feedback loops, and transparent performance metrics.

Do I need a landing page?

Strong landing pages increase conversion rates. We can optimize existing ones or build new pages tailored to your offer, audience, and funnel. If you're running ads without them, you're leaving performance on the table.

How much should I spend on PPC?

Budget depends on your goals, competition, and the platforms you’re using. We recommend starting with a scalable amount ($1K–$5K/month) and refining spend based on what delivers the best return.

How soon can I see results?

PPC campaigns can drive traffic within hours of launch. For conversions and ROI trends, most clients see meaningful data within 2–4 weeks. We continuously test and adjust to maximize performance over time.

Do you manage campaigns long-term?

Yes. We offer full campaign management, including regular optimizations, reporting, and testing. Whether you're scaling ads or stabilizing cost-per-lead, our goal is to improve efficiency month over month.